Apple has been the game changer technology company for the fast few decades. It implements many great products that change the world; it introduces the use of mouse, and then little by little eliminates it; and, the first company who implements the use of touch screen to smart phone where users don’t need keypad anymore. The charger is also part of its innovation; it simplifies the getting of power from the source through wireless connection or creating virtual space for charging.
Moreover, Apple entered the home entertainment category, where consumers can use WIFI and smart phone on television. And lastly, the siri or voice recognition that allows users to do something in the form of voice command in iphone e.g. send text or scheduled meeting; in layman terms, it has an intelligent decision to understand users’ voice.
Over the past few years, the company is known as the top most powerful brand because of its great products. It changes not only the way people approach technology but also the quality of services being delivered. According to Billy Mann, “Apple sets the pace, redefines categories and addresses our needs even before we realize we have them”.